Verified: 13 April 2026 01:30 am IST
Industry: Consumer Electronics & Wearables
Jurisdiction: India
Primary Regulator: Department of Consumer Affairs
Important Safety Warning: Beware of fake customer service numbers on search engines. Electronics support scams are rampant. Scammers frequently buy ads with “spoofed” phone numbers pretending to be boAt support. Authentic staff will never ask you to download remote desktop apps (like AnyDesk), share OTPs, or pay a “warranty registration fee” via UPI.
Level 1: Customer Support (Warranty & Replacement)
- How to complain: Do not use generic email addresses for broken products. boAt operates on a replacement model. You must register your defective product and generate a ticket directly on the boAt Support Portal. For order tracking or general queries, you can call their national helpline at 022-6918-1920 or use their official WhatsApp support at +91-9667700177.
- Availability: The phone helpline operates Monday to Saturday, 9:00 AM to 7:00 PM IST (closed on Sundays and National Holidays).
- Timeline: Once a warranty ticket is approved, boAt typically takes 0-3 business days to arrange a pickup of the defective item, and 5-7 business days to deliver the replacement.
- Source Verification: boAt Support & Warranty Portal
Level 2: Formal Corporate Escalation (Grievance Officer)
- Who to contact: If Level 1 support closes your ticket without replacing a defective product under warranty, you must escalate formally. Email the Grievance Officer and corporate desk directly at info@imaginemarketingindia.com and support@boat-lifestyle.com. If you are sending a physical Legal Notice, it must be sent via registered Speed Post to their legal entity’s headquarters: Imagine Marketing Limited, Unit No. 204 & 205, 2nd Floor, D-Wing & E-Wing, Corporate Avenue, Andheri Ghatkopar Link Road, Andheri East, Mumbai - 400093, Maharashtra, India.
- Timeline: Under the E-Commerce Rules, 2020, the Grievance Officer must acknowledge the complaint within 48 hours and resolve it within 30 days.
- Source Verification: Imagine Marketing Corporate Details
Level 3: Regulatory Authority (National Consumer Helpline)
- Authority: If the company ignores your formal escalation or refuses a valid warranty claim claiming “physical damage” without proof, the correct authority is the Department of Consumer Affairs via the National Consumer Helpline (NCH).
- Portal/Contact: Register your grievance online at the NCH portal, via the Umang App, or call the toll-free central helpline at 1915.
- Timeline: Consumers can file an NCH complaint immediately after the company’s internal 30-day window expires. NCH generally aims to resolve disputes within 45 days.
- Source Verification: National Consumer Helpline (NCH)
Level 4: Legal Action (Consumer Commission)
- Pre-Litigation: Before filing a formal case in consumer court, have a lawyer draft a final Legal Notice addressed to the Imagine Marketing Limited headquarters in Mumbai demanding a product replacement and compensation for mental agony within 15 days.
- Court/Arbitration: If unresolved, you can file a case at the District Consumer Disputes Redressal Commission. You can file this completely online without needing a lawyer using the government’s official e-Jagriti portal.
- Source Verification: e-Jagriti Portal - Consumer Affairs
Community Action: Is boAt rejecting your valid warranty claim by falsely stating your smartwatch or earbuds have “water damage,” or are you looking for the correct legal templates to serve a Legal Notice to their Mumbai headquarters? Reply below (do not share your passwords, bank details, or your exact invoice numbers), and our consumer advocacy community will point you to the right resources!