Verified: February 25, 2026 01:30 pm IST
Important Safety Warning: Beware of fake customer care numbers on Google. Only use the official channels listed below.
Level 1: Official Support (Initial Complaint)
- How to complain: Contact FirstCry customer support via their official mobile app, by emailing them at customercare@firstcry.com, or by calling their official customer care number. For app-based complaints, navigate to the ‘Help’ or ‘Support’ section and select the relevant order or issue.
- Timeline: Expect a response and resolution attempt within 48 hours to 7 days.
Level 2: Grievance Officer (Internal Escalation)
- Who to contact: If your issue remains unresolved after Level 1, escalate to the Grievance Redressal Officer. You can find their contact details (typically an email address) on the FirstCry website under the ‘Contact Us’ or ‘Grievance Redressal’ section. As of February 2026, a common email for such escalations is often found by searching their website for “Nodal Officer” or “Grievance Officer”. For example, you might try * FirstCry Intellitots Email: myvoice@firstcryintellitots.in. or a similar designated email.
- Timeline: You must wait 15 to 30 days for a response from the Grievance Officer before proceeding to the next level.
Level 3: Sector Regulatory Authority (Government Ombudsman)
- Authority: FirstCry operates in the e-commerce sector, which currently does not have a specific sector regulator in India for direct complaint filing. Therefore, you will proceed directly to Level 4.
- Portal/Contact: N/A
- Timeline: N/A
Level 4: Consumer Court & Legal Action (Final Step)
- Pre-Litigation: Contact the National Consumer Helpline (NCH) at 1915 or visit consumerhelpline.gov.in. This is a crucial step to attempt mediation and gather official documentation.
- Consumer Court: File a formal case on the e-Jagriti Portal (e-jagriti.gov.in). This portal facilitates online filing of consumer cases.
Community Action: Is FirstCry (Brainbees) still ignoring your complaint? Reply below with your specific issue (do not share passwords/OTPs), and our community member will help you draft a formal legal notice to submit to the authorities!