Country Delight: Official Grievance Redressal & Escalation Protocol

Verified: 10 June 2026 05:30 am IST

Industry: E-Commerce & Retail (Dairy & Fresh Groceries)
Jurisdiction: India
Primary Regulator: Central Consumer Protection Authority (CCPA) / Department of Consumer Affairs / FSSAI

Important Safety Warning: Beware of the “Fake Courier & Refund Scam.” Scammers frequently buy ads on Google displaying fake Country Delight helplines. This is a scam. Country Delight staff will never ask you to pay a “processing fee” for a refund, share your UPI PIN, or request you to download screen-sharing apps (like AnyDesk/RustDesk) to track a delayed milk delivery.

Level 1: Customer Support (Initial Complaint)

How to complain: Register your complaint (missing items, spoiled milk, wallet refund delays, or delivery issues) directly via the Help & Support section on the Country Delight app. You must select the specific order to raise a ticket. To bypass the automated chatbot if it refuses to resolve your issue, you can directly email their central helpdesk at info@countrydelight.in or call their centralized national helplines at 9650578884 or 8803606013 (South India customers should call 6366235177).

Availability: The centralized IVR, in-app chat support, and email helpdesk operate 7 days a week, from 6:00 AM to 9:00 PM IST.

Timeline: Because of the highly perishable nature of their goods, Country Delight aims to resolve most standard Level 1 missing/damaged item queries immediately during the interaction, or within 24 hours for issues requiring quality investigation and wallet refund processing.

Level 2: Internal Escalation (Grievance & Nodal Officer)

Who to contact: If Level 1 support fails, your wallet refund is unjustly denied, your account is blocked without cause, or the delivery partner engaged in misconduct, you must formally escalate. Under the Consumer Protection (E-Commerce) Rules, 2020, you must escalate the matter to the designated Grievance Officer (currently Mr. Rahul Bhatia). You must email your formal complaint directly to grievanceofficer@countrydelight.in. If they fail to provide a satisfactory resolution, you can further escalate to the Nodal Officer (currently Mr. Piyush Kaushal) via nodal@countrydelight.in. You must include your registered mobile number, Order ID, and your Level 1 Ticket Reference Number. Written legal notices can be sent to their Headquarters (Grievance Officer, Beejapuri Dairy Private Limited, Unit No: 547-550, 5th Floor, JMD Megapolis, Sohna Road, Sector 48, Gurugram, Haryana – 122001).

Timeline: By law, the E-Commerce Grievance Officer must acknowledge your escalated dispute within 48 hours and prioritize the matter to provide a reasoned resolution within 30 days from the date of receipt.

Level 3: Administrative Mediation (National Consumer Helpline & FSSAI)

Authority: There is no binding E-Commerce Ombudsman in India. If the Country Delight Grievance Officer rejects your claim, fails to refund your money, or ignores you for 30 days, your next step is administrative mediation through the Ministry of Consumer Affairs. (Note: If your complaint is strictly regarding contaminated, spoiled, or adulterated dairy products, you must report it to the Food Safety and Standards Authority of India - FSSAI).

Portal/Contact: You must register your grievance against Beejapuri Dairy Private Limited (Country Delight) on the Integrated Grievance Redress Mechanism (INGRAM) portal run by the National Consumer Helpline (NCH). You can file online at consumerhelpline.gov.in, via the UMANG app, or by calling the toll-free national helpline at 1915. The NCH will act as a mediator to pressure the company’s corporate team for a resolution.

Level 4: Legal Action (Final Step)

Pre-Litigation: If the NCH mediation fails, or Country Delight refuses to comply with a refund request for an unhonored VIP Membership or wallet balance dispute, you have exhausted all administrative avenues. You must now prepare for formal litigation under the Consumer Protection Act, 2019.

Court/Arbitration: You must file a formal complaint with the appropriate Consumer Disputes Redressal Commission. For claims up to ₹50 Lakhs, you will file at the District Commission. You can file your case entirely online using the government’s unified e-Jagriti portal (e-jagriti.gov.in).

Timeline: You must file the consumer case within two years from the date the cause of action (the delivery of a defective product or the denial of a refund) occurred.

Community Action: Is Country Delight refusing to refund your wallet balance, or are you looking for the correct template to formally escalate a spoiled milk complaint to the Gurugram Corporate Office? Reply below (do not share your passwords, bank details, or your exact Order Numbers), and our community will point you to the right resources!