Dabur: Official Grievance Redressal & Escalation Protocol

Verified: 3 September 2026 04:31 am IST

Industry: FMCG, Ayurvedic Healthcare, and Personal Care
Jurisdiction: India
Primary Regulators: Food Safety and Standards Authority of India (FSSAI), Ministry of Ayush, & Central Consumer Protection Authority (CCPA)

Important Safety Warning: Beware of fake customer service numbers on Google. Only use official channels. Scammers frequently buy ads to promote fraudulent phone numbers. Dabur staff will never ask for your bank details, UPI PIN, or password for a “refund processing fee.”

Level 1: Customer Support (Initial Complaint)

How to complain: Do not search for random phone numbers online. For immediate product issues, quality complaints, or refund requests, call the official Dabur Toll-Free Helpline at 1800-103-1644. For written disputes, email the central helpdesk directly at daburcares@dabur.com. For online complaints, use the official web portal at dabur.com/contact-us. If you have a physical product issue (like contamination or adulteration), keep the packaging and batch number intact for physical verification. You must ensure you receive a unique complaint reference/ticket number.

Availability: The centralized 1800 helpline operates Monday to Friday, 9:00 AM to 5:30 PM IST.

Timeline: Standard resolution time for product quality or e-commerce delivery complaints is typically 7 to 10 business days depending on whether physical product retrieval and lab testing are required.

Level 2: Formal Corporate Escalation (Notice of Dispute)

Who to contact: If the central helpline (Level 1) fails to resolve your issue within the stipulated time, or if your grievance involves a severe e-commerce dispute under the Consumer Protection (E-Commerce) Rules 2020, you must escalate the matter formally. You can send a formal written complaint via registered post to the Grievance/Nodal Officer at Dabur’s registered corporate headquarters: Dabur India Limited, 8/3, Asaf Ali Road, New Delhi - 110002, India. Alternatively, you can send it to their main Corporate Office: Dabur House, Sahibabad Industrial Area, Ghaziabad - 201010, Uttar Pradesh.

Timeline: Under e-commerce regulations, the Grievance Officer must acknowledge the complaint within 48 hours and resolve it within 30 days of receipt.

Level 3: Regulatory Authority (Government Ombudsman)

Authority: Food Safety and Standards Authority of India (FSSAI), Ministry of Ayush, or the National Consumer Helpline (NCH).

Portal/Contact: If Dabur fails to provide a satisfactory resolution within 30 days, your escalation path depends on the specific grievance:

  • For Food & Beverages (Real Juices, Hajmola, Honey): File a formal complaint regarding adulteration or food safety directly with the FSSAI via their FoSCoS grievance portal at foscos.fssai.gov.in/consumergrievance or via the FSSAI WhatsApp helpline at 9868686868.
  • For Ayurvedic & Healthcare Products (Chyawanprash, Pudin Hara): Report misleading claims or quality issues through the Ministry of Ayush Grievance portal or the AyushSuraksha platform.
  • For General E-commerce/Personal Care Disputes (Vatika, Odonil): File a grievance with the National Consumer Helpline (NCH) by calling 1915 or using the portal at consumerhelpline.gov.in.

Level 4: Legal Action (Final Step)

Pre-Litigation: Ensure you have documented all previous correspondence, batch numbers, photographs of the defective product, and customer care ticket numbers. Send a formal Legal Notice via registered post to Dabur’s registered office in New Delhi, providing a standard 30-day window for settlement.

Court/Arbitration: If the legal notice is ignored and the resolution is still unsatisfactory, the final step is approaching the judicial system. You can file a formal complaint through the unified e-Jagriti portal (e-jagriti.gov.in) to approach the District Consumer Disputes Redressal Commission.

Community Action: Is Dabur refusing to replace a defective product or ignoring your quality complaint? Reply below (do not share your personal order numbers or passwords), and our community will point you to the right resources!