Haldiram's: Official Grievance Redressal & Escalation Protocol

Verified: 15 June 2026 05:30 am IST

Industry: E-Commerce & Retail (Packaged Foods & QSR Restaurants)
Jurisdiction: India
Primary Regulator: Central Consumer Protection Authority (CCPA) / Department of Consumer Affairs / FSSAI

Important Safety Warning: Beware of the “Fake Franchise & Customer Care Scam.” Scammers frequently buy ads on Google displaying fake Haldiram’s dealership offers and helplines. This is a scam. Haldiram’s staff will never ask you to pay a “processing fee” for a refund, share your UPI PIN, or request you to download screen-sharing apps (like AnyDesk/RustDesk) to track a delayed online sweets delivery.

Level 1: Customer Support (Initial Complaint)

How to complain: Register your complaint (missing online items, spoiled food, foreign objects in sealed packets, or restaurant service issues) directly to the correct regional helpdesk. You MUST have your product batch number, manufacturing date, and store location ready.
For North India (haldiram.com): Email customercare@haldiram.com or call 0120-2400286.
For South, West & Central India (haldirams.com): Email support@haldirams.com or call 0712-2779451.
For East India (prabhujipurefood.com): Email feedback@prabhujipurefood.com or call 033-40144422.

Availability: The regional helpdesks and corporate phone lines generally operate Monday to Saturday, from 10:00 AM to 6:00 PM IST.

Timeline: Because of the perishable nature of their goods, Haldiram’s aims to resolve most standard Level 1 missing/damaged item queries within 48 to 72 hours, while complex manufacturing/quality investigations may take 7 to 10 days.

Level 2: Internal Escalation (Corporate Grievance Office)

Who to contact: If Level 1 support fails, your refund is unjustly denied, or you find a hazardous object in a sealed packet, you must formally escalate to the correct regional corporate entity. You must include your registered mobile number, batch number, and photos of the product/receipt.
For North India: Send your formal grievance and written legal notices to the Corporate Office (Haldiram Snacks Pvt. Ltd., C-31, Sector-62, Noida, Uttar Pradesh – 201301). You may also email cs@haldiram.com.
For South, West & Central India: Send your formal grievance and written legal notices to the Corporate Office (Haldiram Foods International Pvt. Ltd., 145/146, Old Pardi Naka, Bhandara Road, Nagpur, Maharashtra – 440035).
For East India: Send your formal grievance and written legal notices to the Corporate Office (Haldiram Bhujiawala Ltd., P-420, Kazi Nazrul Islam Avenue, VIP Road, Kolkata, West Bengal – 700052).

Timeline: By law, the company must acknowledge your escalated dispute within 48 hours and prioritize the matter to provide a reasoned resolution within 30 days from the date of receipt.

Level 3: Administrative Mediation (National Consumer Helpline & FSSAI)

Authority: If the regional corporate office rejects your claim, fails to refund your money, or ignores you for 30 days, your next step is administrative mediation. (Note: If your complaint is strictly regarding food poisoning, contaminated packaged snacks, or unhygienic restaurant conditions, you must report it to the Food Safety and Standards Authority of India - FSSAI).

Portal/Contact: You must register your grievance on the Integrated Grievance Redress Mechanism (INGRAM) portal run by the National Consumer Helpline (NCH). You can file online at consumerhelpline.gov.in, via the UMANG app, or by calling the toll-free national helpline at 1915. Crucially, you must file the complaint against the exact regional corporate entity (e.g., Haldiram Snacks Pvt Ltd or Haldiram Foods International Pvt Ltd), not just “Haldiram’s”. The NCH will act as a mediator to pressure the company’s corporate team for a resolution.

Level 4: Legal Action (Final Step)

Pre-Litigation: If the NCH mediation fails, or the company refuses to comply with a demand for compensation regarding severe food adulteration, you have exhausted all administrative avenues. You must now prepare for formal litigation under the Consumer Protection Act, 2019.

Court/Arbitration: You must file a formal complaint with the appropriate Consumer Disputes Redressal Commission against the specific regional company. For claims up to ₹50 Lakhs, you will file at the District Commission. You can file your case entirely online using the government’s unified e-Jagriti portal (e-jagriti.gov.in).

Timeline: You must file the consumer case within two years from the date the cause of action (the purchase of a defective product or the denial of a refund) occurred.

Community Action: Is Haldiram’s refusing to refund a missing online order, or are you looking for the correct template to formally escalate a contaminated food complaint to the Nagpur Corporate Office? Reply below (do not share your passwords, bank details, or your exact Order Numbers), and our community will point you to the right resources!