Myntra: Official Grievance Redressal & Escalation Protocol

Verified: 1 June 2026 05:30 am IST

Industry: E-Commerce & Retail (Fashion)
Jurisdiction: India
Primary Regulator: Central Consumer Protection Authority (CCPA) / Department of Consumer Affairs

Important Safety Warning: Beware of the “Fake Courier & Refund Scam.” Scammers frequently buy ads on Google displaying fake Myntra customer care numbers. This is a scam. Myntra staff will never ask you to pay a “processing fee” for a refund, share your UPI PIN, or request you to download screen-sharing apps (like AnyDesk/RustDesk) to track a lost package.

Level 1: Customer Support (Initial Complaint)

How to complain: Register your complaint (missing items, counterfeit products, refund delays, or delivery issues) directly via the Help Center / Contact Us section on the Myntra app or website myntra.com/contactus. To bypass the automated chatbot, you must navigate through your specific order issue and select the “Contact Us” button to request an immediate callback or initiate a live chat. Myntra has phased out direct inbound toll-free lines for initial complaints to enforce this ticket-based system.

Availability: The app-based callback and live chat support operate 24x7.

Timeline: Myntra aims to resolve most standard Level 1 shipping and refund queries immediately during the interaction, or within 2 to 5 business days for issues requiring seller or logistics investigation.

Level 2: Internal Escalation (Grievance Officer)

Who to contact: If Level 1 support fails, your refund is unjustly denied, your account is blocked without cause, or a third-party seller has defrauded you, you must formally escalate. Under the Consumer Protection (E-Commerce) Rules, 2020, you must escalate the matter to the designated Grievance Officer (currently Mr. Arshwaal Singh, Sr. Manager - CC Escalation Desk). You must email the Grievance Officer directly at customergrievance@myntra.com. You can also call the dedicated corporate escalation desk at 080-40011450 (Monday - Friday, 9:00 AM to 6:00 PM). You must include your registered mobile number, Order ID, and the Ticket ID generated during your Level 1 interaction. Written legal notices can be sent to their Headquarters (Grievance Officer, Myntra Designs Pvt Ltd, Buildings Alyssa, Begonia and Clover, Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, Varthur Hobli, Bengaluru, Karnataka – 560103).

Timeline: By law, the E-Commerce Grievance Officer must acknowledge your escalated dispute with a unique tracking ID within 48 hours and prioritize the matter to provide a reasoned resolution within 30 days from the date of receipt.

Level 3: Administrative Mediation (National Consumer Helpline)

Authority: There is no binding E-Commerce Ombudsman in India. If the Myntra Grievance Officer rejects your claim, fails to refund your money, or ignores you for 30 days, your next step is administrative mediation through the Ministry of Consumer Affairs.

Portal/Contact: You must register your grievance against Myntra Designs Pvt Ltd on the Integrated Grievance Redress Mechanism (INGRAM) portal run by the National Consumer Helpline (NCH). You can file online at consumerhelpline.gov.in, via the UMANG app, or by calling the toll-free national helpline at 1915. The NCH will act as a mediator to pressure Myntra’s corporate team for a resolution.

Level 4: Legal Action (Final Step)

Pre-Litigation: If the NCH mediation fails, or Myntra refuses to comply with a refund request for a counterfeit or defective high-value product, you have exhausted all administrative avenues. You must now prepare for formal litigation under the Consumer Protection Act, 2019.

Court/Arbitration: You must file a formal complaint with the appropriate Consumer Disputes Redressal Commission. For claims up to ₹50 Lakhs, you will file at the District Commission. You can file your case entirely online using the government’s unified e-Jagriti portal (e-jagriti.gov.in).

Timeline: You must file the consumer case within two years from the date the cause of action (the delivery of a defective product or the denial of a refund) occurred.

Community Action: Is Myntra refusing to refund a missing expensive sneaker, or are you looking for the correct template to formally escalate a counterfeit product complaint to the Bengaluru Corporate Office? Reply below (do not share your passwords, bank details, or your exact Order Numbers), and our community will point you to the right resources!