Verified: 4 September 2026 05:31 am IST
Industry: Food and Beverage Manufacturing (FMCG)
Jurisdiction: India
Primary Regulators: Food Safety and Standards Authority of India (FSSAI) & Central Consumer Protection Authority (CCPA)
Important Safety Warning: Beware of fake customer service numbers on Google. Only use official channels. Scammers frequently buy ads to promote fraudulent phone numbers. Parle Products staff will never ask for your bank details, UPI PIN, or password for a “refund processing fee.”
Level 1: Customer Support (Initial Complaint)
How to complain: Do not search for random phone numbers online. For immediate product issues, quality complaints, or refund requests, call the official Parle Central Helpline at 022-67130300. For written disputes, email the central consumer feedback desk directly at cs@parle.biz. For online complaints, use the official web portal at parleproducts.com/contact-us. If you have a physical product issue (like a sealed empty wrapper, foreign object, or contamination), keep the packaging and batch number intact for physical verification. You must ensure you receive a unique complaint reference/ticket number.
Availability: The centralized helpline operates Monday to Friday, 10:00 AM to 6:00 PM IST.
Timeline: Standard resolution time for product quality or e-commerce delivery complaints is typically 7 to 10 business days depending on whether physical product retrieval and lab testing are required.
Level 2: Formal Corporate Escalation (Notice of Dispute)
Who to contact: If the central helpline (Level 1) fails to resolve your issue within the stipulated time, or if your grievance involves a severe e-commerce dispute under the Consumer Protection (E-Commerce) Rules 2020, you must escalate the matter formally. You can send a formal written complaint via registered post to the Grievance/Nodal Officer at Parle’s registered corporate headquarters: Parle Products Pvt. Ltd., V.S. Khandekar Marg, Vile Parle (East), Mumbai - 400057, Maharashtra, India.
Timeline: Under e-commerce regulations, the Grievance Officer must acknowledge the complaint within 48 hours and resolve it within 30 days of receipt.
Level 3: Regulatory Authority (Government Ombudsman)
Authority: Food Safety and Standards Authority of India (FSSAI) or the National Consumer Helpline (NCH).
Portal/Contact: If Parle fails to provide a satisfactory resolution within 30 days, your escalation path depends on the specific grievance:
- For Food Safety & Quality (Biscuits, Confectionery, Snacks): File a formal complaint regarding adulteration, foreign objects, or food safety directly with the FSSAI via their FoSCoS grievance portal at
foscos.fssai.gov.in/consumergrievanceor via the FSSAI WhatsApp helpline at 9868686868. - For General E-commerce/Billing Disputes: File a grievance with the National Consumer Helpline (NCH) by calling 1915 or using the portal at
consumerhelpline.gov.in.
Level 4: Legal Action (Final Step)
Pre-Litigation: Ensure you have documented all previous correspondence, batch numbers, photographs of the defective product, and customer care ticket numbers. Send a formal Legal Notice via registered post to Parle’s registered office in Mumbai, providing a standard 30-day window for settlement.
Court/Arbitration: If the legal notice is ignored and the resolution is still unsatisfactory, the final step is approaching the judicial system. You can file a formal complaint through the unified e-Jagriti portal (e-jagriti.gov.in) to approach the District Consumer Disputes Redressal Commission.
Community Action: Is Parle refusing to replace a defective product or ignoring your quality complaint? Reply below (do not share your personal order numbers or passwords), and our community will point you to the right resources!